Google is a valuable digital search tool for business owners looking to increase traffic and expand their customer base, says Steve Wyer of Third Coast Interactive, Inc. However, it must be utilized correctly and combined with other tools in order to be most effective. Here, Steve Wyer lists the top five ways to make a listing more visible.
- Claim all third party listing profiles and ensure they are up-to-date and maintained.
Steve Wyer reports that many business owners who claim a Google My Business profile fail to do the same for other third party listings, such as YP, Trip Advisor or Yelp, and those offered by local community sites. Google sees these listings when an internet user is searching for that particular business. According to Steve Wyer, the search engine results pages (SERPS) will offer more valid results for users if business owners have a consistent presence across all sites.
- Maintain an active social media presence.
Facebook and Twitter act as valuable “signals” to Google. As explained by Steve Wyer, “Social media is a way for customers to interact with a business, which strengthens that business’ visibility online.” Regular engagement with customers, by means of a Facebook post or Twitter status, lets Google know the business is active, says Steve Wyer. Fresh content makes the listing more relevant and also more interesting to those searching for information.